Google – the most popular search engine in the world today. Today, this search engine has become dominant for finding information on the Internet. That’s why, being the owner of a website, you want your resource to be high in the issuance of this search engine.
Google is constantly changing and evolving, so you need to be aware of all the innovations. For example, the recent modification of the algorithm, called “Panda”, caused many sites to suddenly drop positions.
The mission of Google is to provide the highest quality information for every request made by the user. And this is the main principle, on which this system is based.
In order to improve the ranking of your site , there are many things you need to do and many that you should not do. About them below.
- Do not clutter your site with advertising
If your site has a “hodgepodge” or cluttering with advertising, then this can lower the ranking position. Google considers an overabundance of advertising as a sign of a “bad” site. And remember, Google’s goal is to raise sites useful to the user at the top of the search results.
- Google Webmaster Tools
It is very important to have an account in Google Webmaster, as this panel has all the variety of functionality that will help you improve your position in the issue.
The Google Toolbar can help control the position of the page, as well as find the sites you refer to, or sites that link to you.
- Topical and high-quality content
One of the most important things that you need to do for search engine optimization is providing the site with quality content with relevant keywords that you want to find in search results.
Quality is always more efficient than quantity, so do not put a ton of low-quality articles on your site. Make sure that the articles you post are relevant to the topic of your site and contain useful information.
- Become a blogger
If you have not already done so, then add the blog to your working website. Blogging is an extremely effective way to raise your position in Google, as the blog is useful in two ways.
Firstly, many pages of relevant, quality, keyword rich content will be added to your site, which will be noticed by Google. The more quality pages are indexed, the more chances you have on the first page. And secondly, the blog can increase the number of quality backlinks to your site.