Disha Infotech had a call with a small business owner who is launching a website redesign in WordPress. He asked me how can we best preserve his existing SEO and makes sure he doesn’t lose any search ranking in the transition.
Right away I replied that this was a fabulous question. We then chatted about common mistakes that occur and how we can prevent them from happening with this website redesign project.
Here is the scary part about this conversation: I rarely am asked about this until the website is redesigned and launched and the damage is done. It’s only then that I receive a website inquiry or Facebook post asking for assistance.
Sadly, that is way too late in the process to protect your SEO, your ranking in search, and your website traffic. By the time you notice a dip in ranking and traffic, the damage is done and it’s really hard to fully recover.
Since this is such an important topic and one that is many times ignored, I thought I would write about it and create a handy website redesign SEO checklist template that can be downloaded and used by website owners and developers.
Website Redesign SEO Checklist
The best SEO checklist will blend content planning and execution with technical aspects like code and schema. You can’t have solid SEO without combining traditional content marketing with a solid process and a very strong codebase.
You’ll see my below list combines multiple elements before and after the go-live to make sure website owners have thoroughly reviewed the new website and validated that the existing SEO will survive the transition.
Initial Website Set Up
- Set development website to no follow, no index
- Validate search engine friendly URLs are in place