What is it?

It is process done to increase the visibility of your webpage/websites on search engine result pages(SERPs)
Techniques:

• On-page SEO
• Off-page SEO

After doing proper keyword research one can move towards off-page and on-page SEO activities.
On-Page SEO: These on-page SEO involves following techniques:

• Title Tag
• Meta Tag
• Header Tags
• Content Writing
• Alt Tags
• URL Optimization Structure
• Image Naming SEO

Off Page SEO : These on-page SEO involves following techniques:

• Forum Posting
• Guest Posting
• Social Bookmarking
• Business Listing
• Classified Ads
• Blog Commenting
• Directory Submission
• Question And Answers
• Web 2.0

SMO: Social Media Optimization

What is it?

It is process done to increase make a brand of your business on social media. You business should be to most talked among the others.
Techniques:

• Facebook Posting
• Twitter
• Pinterest
• Linkedin
• Xing posting
• YouTube Promotion
• Google Plus posting and many other

So which is better now?

Actually you have to do both to get optimum exposure for your business. These two techniques are intertwined with each other. No one is better than other one. But it is “MUST” to do both the techniques while promoting your business.

Written by Dishablog for SEO section(s).