A good keyword search volume could be just 100 searches per month. Or it could be millions of searches per month.
It is all going to depend on your business, your digital marketing needs and goals, and various related factors.
We will go over some of those factors below to help you determine if a keyword is a good choice for you.
Here are a few tips that can help:
- Keyword search volume can vary dramatically by industry and subject matter
- Ideally, you find keywords with high search volume and reasonable keyword difficulty.
- Targeting keywords with no or very low search volume means people may not find your content in search engines
- Targeting only keywords with an extremely high search volume could leave you competing with larger, more established sites
Unless you generate a lot of traffic to your site (tens of thousands or millions a month), it may not be in your best interest to target keywords with high search volumes of 100,000 to 1 million.
When it comes to good keyword search volume, most websites and businesses will want to target a healthy balance of low- and medium-volume keywords.
But again, this all depends on your business, your niche, and your needs.
