Off-page SEO refers to all the activities that take place away from your website. These activities can help increase the ranking of a page with search engines. In simple words, off-page SEO tells Google what others think about your website.
Importance of Off-page SEO Activities
Google takes many off-page factors into consideration when deciding where to rank a webpage. A vast majority of people start their searches on Google.
It’s no surprise that traffic is extremely powerful for a business. And organic traffic generally has a lot of specific and high intent traffic, which can lead to better quality leads. Therefore, ranking high on Google is of paramount importance.
Link Building Is Still King
Link building is the practice of building one-way hyperlinks, also known as backlinks, to a website. However, quality is more important than quantity. Why? Because when someone links to another website, they are effectively saying it is a good resource. It is widely accepted that when all ranking factors are equal, the volume and quality of backlinks make the difference between rankings.
Establish Your Expertise
Building thought leadership in the online sphere comes with many benefits. It can improve your SEO, create brand recognition, and bring repeat traffic. Moreover, visitors will likely stay on your website for much longer. This will allow you to push them to different web pages through internal links. Why is that important? It will increase the interaction metric and contribute to SEO success.
But there are more benefits of establishing your expertise in the industry:
- Higher indexing and crawling rates for your website
- Attract quality website traffic
- Increased leads for your business
- Building visibility online
- Increasing rankings on search engines
Leverage Local Business Listings
You may wonder how your business information is related to your website’s ranking. It all boils down to your overall quality score. Google looks at every place your business is online and assigns you a score via a complicated algorithm.
One way to improve this score is to ensure that your business is mentioned everywhere correctly. Even a comma in the wrong place can affect your quality score. Moreover, having your business listed in hundreds of authority directories helps with SEO link building.
Google My Business, Yahoo Local, Yellow Pages, Superpages, CrunchBase are a few online directories that you can get your business listed on.
Get On the Podcasting Bandwagon
A podcast is the modern version of the radio – only better. It offers listeners with on-demand and free information. But, it provides marketers with huge marketing opportunities as well. Like any other content, podcasts allow you to provide your audience with valuable and expert content.
Off page SEO is an indispensable part of optimizing a website and attracting the right audience. The strategies above will help you create your own plan and improve your SEO.
