As a business owner, investing in the right search engine optimization (SEO) strategies can be the difference between a well-known, successful business and one that’s floundering.
Disha Infotech can be complicated, So understanding your current situation and marketplace is key to making the right decisions and fortunately, for smaller businesses we can often strip away much of the complexity, and the conversation ends up being about content, links and website design. Luckily there are some great tools out there to help you get started with SEO.
Google is the most used search engine on the internet – it is the dominant search service among consumers. It has a major impact on SEO strategy when its algorithm changes. Google also provides a bunch of helpful services so you can collect and analyze data about your website and its performance. All these tools are free.
- Trends – This tool allows you to compare keywords and analyze how users are searching Google. Google Trends can be very helpful when comparing your business to competitors, or by finding the right search terms for your business.
- Analytics – Google Analytics is a valuable tool that provides in-depth data on how your website is doing. Analyze things like page views, unique page views, how users are reaching your site and information on your audience.
- Search Console – Google Search Console helps your business get discovered on Google. Google will also do a test drive of your site’s map and determine if there are any errors that you can fix. By using Search Console, you can ensure your site is reachable on Google and use data to find out which products are the most successful on your site.
- PageSpeed Insights – With PageSpeed Insights, Google analyzes how fast your webpage is and will provide suggestions you can implement to improve the speed with which it loads on both desktops and mobile devices. Your website’s page speed can impact SEO, so it’s important to monitor its performance to ensure your relevancy on search engines like Google.
